Registration, sponsorships open for 4K 4Charity run at NAB 2016
Joseph O'Halloran
| 18 February 2016
The fourth in the series of 4K 4Charity Fun Runs is to take place in conjunction with the NAB Show in Las Vegas on Tuesday 19 April 2016.
Organised by Elemental Technologies, the run commemorates advancements in video technology by global media and entertainment industry leaders as well as the technology vendors that support them, and is open to all NAB Show registrants. All proceeds raised by the event will be donated to global charity Mercy Corps, an international development organisation that helps people around the world survive and thrive after conflict, crisis and natural disaster, as well as Las Vegas-based charity The Shade Tree, a shelter for women, children and pets that are victims of domestic abuse.
“Registrations have doubled for every event in this series, and total gross donations now top $200,000. Thanks to the generous support of 4K 4Charity Fun Run sponsors and participants around the world, we’re making an impact,” commented Laura Barber, senior manager, publicity and events for Elemental. “Please sign up today so you and your team members can join in the fun and help set new records for giving back this April in Las Vegas.”
“This race is the ideal complement to NAB Show as it gives attendees a chance to relax, network informally and give back to the community,” added Chris Brown, executive vice president, conventions and business operations at NAB. “The 4K 4Charity Fun Run highlights the achievements of 4K in a positive way, and we’re delighted with the race’s growing popularity and record number of participants.”
Sponsorships are now available and participant registration is open at www.4K4Charity.com. Among the sponsors for the 4K 4Charity Fun Run at the 2016 NAB Show are Aspera (an IBM Company), Brightcove, Verimatrix, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Monday 29 February 2016.
Joseph O'Halloran
| 18 February 2016
The fourth in the series of 4K 4Charity Fun Runs is to take place in conjunction with the NAB Show in Las Vegas on Tuesday 19 April 2016.
Organised by Elemental Technologies, the run commemorates advancements in video technology by global media and entertainment industry leaders as well as the technology vendors that support them, and is open to all NAB Show registrants. All proceeds raised by the event will be donated to global charity Mercy Corps, an international development organisation that helps people around the world survive and thrive after conflict, crisis and natural disaster, as well as Las Vegas-based charity The Shade Tree, a shelter for women, children and pets that are victims of domestic abuse.
“Registrations have doubled for every event in this series, and total gross donations now top $200,000. Thanks to the generous support of 4K 4Charity Fun Run sponsors and participants around the world, we’re making an impact,” commented Laura Barber, senior manager, publicity and events for Elemental. “Please sign up today so you and your team members can join in the fun and help set new records for giving back this April in Las Vegas.”
“This race is the ideal complement to NAB Show as it gives attendees a chance to relax, network informally and give back to the community,” added Chris Brown, executive vice president, conventions and business operations at NAB. “The 4K 4Charity Fun Run highlights the achievements of 4K in a positive way, and we’re delighted with the race’s growing popularity and record number of participants.”
Sponsorships are now available and participant registration is open at www.4K4Charity.com. Among the sponsors for the 4K 4Charity Fun Run at the 2016 NAB Show are Aspera (an IBM Company), Brightcove, Verimatrix, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Monday 29 February 2016.