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Rogers Media taps Dejero for Facebook Live streaming


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Date d'inscription : 24/12/2013

Rogers Media taps Dejero for Facebook Live streaming

Message par Maximus.1222 le Mar 28 Juin - 14:26

Rogers Media taps Dejero for Facebook Live streaming

   Michelle Clancy
   | 28 June 2016

Canada’s Rogers Media is relying on Dejero technology to stream live video to its Facebook audience.

facebook liveDejero offers cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, including the ability to stream from dedicated mobile transmitters and apps to Facebook Live.

The cloud-based technology enables broadcasters to reach new audiences that tend to view content away from traditional broadcast channels with original and supplemental content. It also enables broadcasters to more easily interact with and respond to their live viewers.

“Dejero’s virtual cloud server is an easy-to-use system that enables us to quickly and efficiently stream high-quality live content to our audiences, using RTMP to social media platforms such as Facebook Live,” said David Boorne, manager of broadcast operations, Rogers Media. “Dejero’s ability to reliably deliver exceptional picture quality as part of the package is an added bonus.”

Broadcasters can route live content through Dejero’s LIVE+ Cloud Server, which is managed via the LIVE+ Control cloud-based management system. The server sends an RTMP stream directly to the broadcaster’s Facebook page, and the content is simultaneously pushed to its Facebook followers’ newsfeed as a live video stream. If followers miss the live broadcast, they can view the video on the broadcaster’s page at a later time. The video remains available for as long as the broadcaster desires.

“We are very conscious that more and more viewers are sourcing content from non-traditional broadcast channels and that broadcasters need to be able to use these social video platforms further and engage with these type of viewers using live content,” said Brian Cram, CEO at Dejero. “With Facebook Live, broadcasters can broadcast high-quality live content to [social media] Facebook audiences.”

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