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Rio Olympics shatters multi-platform viewing records

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Maximus.1222

Messages : 592
Date d'inscription : 24/12/2013

Rio Olympics shatters multi-platform viewing records

Message par Maximus.1222 le Ven 12 Aoû - 14:57

Rio Olympics shatters multi-platform viewing records


   Michelle Clancy
   | 12 August 2016





Despite initial criticism of the amount of ads shown and poor ratings, NBC Olympics’ multi-platform coverage of the 2016 Rio Olympics continues to capture gold ratings.

olympics rio2016NBC Olympics’ live streaming for Rio 2016 topped one billion minutes (1.05 billion) on Wednesday of this week – the first time the threshold has ever been crossed for an Olympics. The network’s live coverage – featuring the second half of the US men’s basketball team’s ten-point win over Australia and the Brazil-Denmark men’s soccer match — averaged 1.9 million viewers on the linear channel as well.

The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics surpassed the entire London Games.

Total audience delivery for Wednesday’s prime time coverage averaged a 16.5 household rating with 28.6 million viewers. That measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable and digital.

The 2016 Rio Olympics is the first in US media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

NBC Olympics coverage on other channels and digital streaming has lifted primetime viewership by at least 7% each night, while the NBC-only average primetime viewership (28.2 million viewers) and household rating (15.5) have respective 286% and 210% advantages over ABC, CBS and FOX combined – the second-largest Games advantage on record (behind only the London Olympics), according to Nielsen.

    La date/heure actuelle est Sam 23 Juin - 16:08