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Yahoo Esports, ESL strike streaming partnership


Messages : 362
Date d'inscription : 25/12/2013

Yahoo Esports, ESL strike streaming partnership

Message par Galvane le Dim 28 Aoû - 11:33

Yahoo Esports, ESL strike streaming partnership

   | 28 August 2016

Aiming to bring esports to mainstream audiences via distribution across its online properties, Yahoo Esports has entered into a two-year agreement with the world’s largest esports company, ESL.

yahoo esports 28 AUgustAs part of the agreement, Yahoo Esports and ESL will work together to distribute Yahoo’s storytelling and in-depth coverage of ESL’s major events, including the ESL One and IEM global competitive series.

Yahoo Esports will live stream ESL-produced tournaments in HD throughout the world and promote content globally to esports fans across Yahoo properties.

The two will also collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new integrated sponsorship opportunities for advertisers.

“Our Yahoo Esports team is extremely excited to be partnering with ESL to bring greater coverage of its leading esports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike,” said Zachary John, VP of Yahoo Video and Esports. “Yahoo’s unique storytelling, highly talented editorial staff and global scale are a great combination with ESL’s experience and leadership in the space.”

Added ESL senior VP of sales Nik Adams: “Having a partner like Yahoo Esports means we will not only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for esports fans worldwide… we are looking forward to working with [Yahoo Esports] on new and exciting content for our viewers.”

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