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Majority of Americans have appetite to binge on TV
Editor | 02-04-2014
The rate of increase of online video in the US seems to be matched only by the desire of viewers to totally consume entire series, research from Comcast suggests.
The leading cable MSO's survey of over 2,000 adults nationwide and 200 in each of the top ten media markets conducted by Harris, defined binge-watching as viewing two or more TV episodes of the same show in one sitting. It found fundamentally that "an overwhelming majority" of Americans binge-watch television shows, and that when they do, just over half (55%) prefer current season episodes. More than four-fifths (82%) of US adults say they watch two or more TV episodes in one sitting.
Those in Dallas, San Francisco and Washington DC were most likely to binge, with 88% in each city indication that they do so. Adults in Los Angeles were the most frequent binge-watchers with half of them (51%) bingeing at least once a week.
The survey was published just as Comcast launched Xfinity Watchathon Week, offering what the operator called "the season's hottest" shows. "There is so much great TV on today that it's sometimes hard to stay current," said Matt Strauss, senior vice president and general manager, video services, for Comcast Cable. "Watchathon gives customers a unique, all-you-can-watch opportunity to catch-up on this season's most talked about programmes."
Editor | 02-04-2014
The rate of increase of online video in the US seems to be matched only by the desire of viewers to totally consume entire series, research from Comcast suggests.
The leading cable MSO's survey of over 2,000 adults nationwide and 200 in each of the top ten media markets conducted by Harris, defined binge-watching as viewing two or more TV episodes of the same show in one sitting. It found fundamentally that "an overwhelming majority" of Americans binge-watch television shows, and that when they do, just over half (55%) prefer current season episodes. More than four-fifths (82%) of US adults say they watch two or more TV episodes in one sitting.
Those in Dallas, San Francisco and Washington DC were most likely to binge, with 88% in each city indication that they do so. Adults in Los Angeles were the most frequent binge-watchers with half of them (51%) bingeing at least once a week.
The survey was published just as Comcast launched Xfinity Watchathon Week, offering what the operator called "the season's hottest" shows. "There is so much great TV on today that it's sometimes hard to stay current," said Matt Strauss, senior vice president and general manager, video services, for Comcast Cable. "Watchathon gives customers a unique, all-you-can-watch opportunity to catch-up on this season's most talked about programmes."
