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Sky in with the InCrowd for fan engagement
Details
Joseph O'Halloran
| 03 February 2016
In yet another strategic investment in niche players, pay-TV giant Sky has invested £300,000 in mobile fan engagement and sports marketing company InCrowd.
Formed by the team behind leading sports data company Opta, InCrowd specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing sports clubs and rights holders with a direct way to engage with fans. The company has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.
Sky will work with InCrowd to develop in-stadia connectivity even further. Moreover, after its parent company made the investment, Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans.
Less than a week ago, Sky invested $10 million in programmatic data firm DataXu. Other plays include over-the-top (OTT) video company TV4 Entertainment and online video aggregator Pluto TV. Sky has previously invested in a number of other technology companies, including online sports network Whistle Sports, IP streaming service provider Roku and cinematic virtual reality company Jaunt.
"This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers,” commented Emma Lloyd, director of corporate development and strategic investments at Sky. “We're really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content."
Aidan Cooney, co-founder and CEO, InCrowd, added: "Sky is a world leader in delivering content to sports fans wherever they are. We're incredibly excited to be working with them to explore new ways of engaging with fans."
Details
Joseph O'Halloran
| 03 February 2016
In yet another strategic investment in niche players, pay-TV giant Sky has invested £300,000 in mobile fan engagement and sports marketing company InCrowd.
Formed by the team behind leading sports data company Opta, InCrowd specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing sports clubs and rights holders with a direct way to engage with fans. The company has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.
Sky will work with InCrowd to develop in-stadia connectivity even further. Moreover, after its parent company made the investment, Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans.
Less than a week ago, Sky invested $10 million in programmatic data firm DataXu. Other plays include over-the-top (OTT) video company TV4 Entertainment and online video aggregator Pluto TV. Sky has previously invested in a number of other technology companies, including online sports network Whistle Sports, IP streaming service provider Roku and cinematic virtual reality company Jaunt.
"This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers,” commented Emma Lloyd, director of corporate development and strategic investments at Sky. “We're really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content."
Aidan Cooney, co-founder and CEO, InCrowd, added: "Sky is a world leader in delivering content to sports fans wherever they are. We're incredibly excited to be working with them to explore new ways of engaging with fans."
