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CABSAT 2016: Avid transforms workflow for twofour54
Joseph O'Halloran
| 10 March 2016
twofour54, a provider of Arabic media and entertainment content in the UAE region and production/post-production services for film and TV, has turned to Avid to has streamline and centralise production processes.
Working with a strict budget, twofour54’s facility needed to replace its infrastructure with a more streamlined and future-proof solution with additional storage capacity, in order to remain competitive, maintain its reputation for innovation and attract more filmmakers and high-end broadcast content producers.
To achieve these goals the company implemented media management solutions from Avid’s core MediaCentral platform and is also using Avid Everywhere, to offer its clients end-to-end 4K workflow.
“Our new infrastructure solution has given us an end-to-end collaborative 4K environment that enables us to maintain the high quality services for which we are renowned,” said Jamal Al Awadhi, head of commercial for twofour54’s film & TV services division. “We greatly appreciate the openness of the Avid solution with its ability to support third party systems, and the additional storage capacity means we can serve more customers.”
twofour54 also upgraded its media production infrastructure with Interplay |Production and Interplay| Archive asset management systems, and implemented Avid MediaCentral|UX, the cloud-based, Web front-end for the Avid MediaCentral Platform. The team also chose an Avid enterprise storage solution that enables real-time SD, HD, and 4K collaboration and can scale up for larger projects without interrupting production. This also supports third party editing solutions including Adobe Premiere and Apple Final Cut Pro, and a variety of hi-res media formats including Avid DNxHR, REDCODE 5K, 4K DCI (DPX), ProRes, XAVC, and Sony F55 RAW 4K.
Joseph O'Halloran
| 10 March 2016
twofour54, a provider of Arabic media and entertainment content in the UAE region and production/post-production services for film and TV, has turned to Avid to has streamline and centralise production processes.
Working with a strict budget, twofour54’s facility needed to replace its infrastructure with a more streamlined and future-proof solution with additional storage capacity, in order to remain competitive, maintain its reputation for innovation and attract more filmmakers and high-end broadcast content producers.
To achieve these goals the company implemented media management solutions from Avid’s core MediaCentral platform and is also using Avid Everywhere, to offer its clients end-to-end 4K workflow.
“Our new infrastructure solution has given us an end-to-end collaborative 4K environment that enables us to maintain the high quality services for which we are renowned,” said Jamal Al Awadhi, head of commercial for twofour54’s film & TV services division. “We greatly appreciate the openness of the Avid solution with its ability to support third party systems, and the additional storage capacity means we can serve more customers.”
twofour54 also upgraded its media production infrastructure with Interplay |Production and Interplay| Archive asset management systems, and implemented Avid MediaCentral|UX, the cloud-based, Web front-end for the Avid MediaCentral Platform. The team also chose an Avid enterprise storage solution that enables real-time SD, HD, and 4K collaboration and can scale up for larger projects without interrupting production. This also supports third party editing solutions including Adobe Premiere and Apple Final Cut Pro, and a variety of hi-res media formats including Avid DNxHR, REDCODE 5K, 4K DCI (DPX), ProRes, XAVC, and Sony F55 RAW 4K.
