European programmatic video advertising to be worth 2BN by 2020
IHS research commissioned by video inventory management platform provider SpotX has revealed a 38.7% year-on-year rise in programmatic online video advertising revenues across Europe.
Joseph O'Halloran | 18 March 2016
IHS research commissioned by video inventory management platform provider SpotX has revealed a 38.7% year-on-year rise in programmatic online video advertising revenues across Europe.
The data shows that the industry has grown almost twenty-fold from €22 million in 2012 to €375 million by the end of 2015. At this current growth rate it is set to become a €2 billion industry in 2020, by which SpotX predicts time more than half of all online video advertising revenue in Europe will be generated programmatically.
Looking at the survey data regionally, SpotX found that the big five markets were responsible for €286 million of programmatic online video advertising revenue generated in 2015, which is expected to climb to €1.512 billion by 2020. The Benelux region is forecast to triple from €62 million in 2015 to €198 million in 2020, whilst Nordics saw €21 million programmatic online video advertising revenue in 2015, predicted to reach €138m in 2020.
“The data shows the dramatic rise of video advertising across Europe, which has been reflected in our own growth across Europe with rising revenues every year,” commented CEO Mike Shehan. “We introduced video real time bidding in 2010, and now have established offices in London, Hamburg and Amsterdam contributing to the global growth of SpotX. The UK, France and the Netherlands are leading the adoption of programmatic online video in Europe, followed by a sizeable and important market in Germany, as well as emerging markets with high potential including the Nordics, Spain, Italy, Switzerland and Austria.”
Looking at the survey data regionally, SpotX found that the big five markets were responsible for €286 million of programmatic online video advertising revenue generated in 2015, which is expected to climb to €1.512 billion by 2020. The Benelux region is forecast to triple from €62 million in 2015 to €198 million in 2020, whilst Nordics saw €21 million programmatic online video advertising revenue in 2015, predicted to reach €138m in 2020.
“The data shows the dramatic rise of video advertising across Europe, which has been reflected in our own growth across Europe with rising revenues every year,” commented CEO Mike Shehan. “We introduced video real time bidding in 2010, and now have established offices in London, Hamburg and Amsterdam contributing to the global growth of SpotX. The UK, France and the Netherlands are leading the adoption of programmatic online video in Europe, followed by a sizeable and important market in Germany, as well as emerging markets with high potential including the Nordics, Spain, Italy, Switzerland and Austria.”