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OSN adds Viacom’s Comedy Central to MENA pay bouquet
Rebecca Hawkes
| 20 April 2016
Pay-TV operator OSN has teamed up with Viacom International Media Networks (VIMN) to offer Comedy Central to its subscribers across the Middle East and Africa (MENA).
trevor noah desk 490454810The high definition (HD) comedy channel, which will include Spike and local productions, will join VIMN’s existing brands MTV and Nickelodeon/NickJR in the region on 7 May 2016.
Arabic subtitles will accompany all of Comedy Central’s existing shows on the pay-TV network, which include The Daily Show with Trevor Noah, Comedy Central Presents..., Inside Amy Schumer, Tosh.0, Lip Sync Battle and South Park.
“At Viacom, we are committed to creating content that resonates locally and internationally, and we are certain that viewers will love the unique editorial mix on OSN. Delivering this balance of premium international and local comedy content is our expertise and we look forward to working with OSN to bring laughter and satisfaction to MENA audiences, who we know are passionate about comedy. Furthermore, we are committed, as in all of our regions, to growing the local comedy scene and investing in local productions and we will be focusing our energies on this from the first year,” said Raffaele Annecchino, EVP and MD of VIMN South Europe, Middle East and Africa.
Emad Morcos, SVP media partners & digital, OSN, added: “Everybody loves a good laugh and OSN is offering great value with the addition of Comedy Central HD, a perfect fit to the entertainment preferences of people in the region.”
Rebecca Hawkes
| 20 April 2016
Pay-TV operator OSN has teamed up with Viacom International Media Networks (VIMN) to offer Comedy Central to its subscribers across the Middle East and Africa (MENA).
trevor noah desk 490454810The high definition (HD) comedy channel, which will include Spike and local productions, will join VIMN’s existing brands MTV and Nickelodeon/NickJR in the region on 7 May 2016.
Arabic subtitles will accompany all of Comedy Central’s existing shows on the pay-TV network, which include The Daily Show with Trevor Noah, Comedy Central Presents..., Inside Amy Schumer, Tosh.0, Lip Sync Battle and South Park.
“At Viacom, we are committed to creating content that resonates locally and internationally, and we are certain that viewers will love the unique editorial mix on OSN. Delivering this balance of premium international and local comedy content is our expertise and we look forward to working with OSN to bring laughter and satisfaction to MENA audiences, who we know are passionate about comedy. Furthermore, we are committed, as in all of our regions, to growing the local comedy scene and investing in local productions and we will be focusing our energies on this from the first year,” said Raffaele Annecchino, EVP and MD of VIMN South Europe, Middle East and Africa.
Emad Morcos, SVP media partners & digital, OSN, added: “Everybody loves a good laugh and OSN is offering great value with the addition of Comedy Central HD, a perfect fit to the entertainment preferences of people in the region.”
