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CBS licenses Carpool Karaoke for global markets
Gabriel Miramar-Garcia
| 24 May 2016
CBS Studios International, along with Fulwell 73, has announced that Carpool Karaoke, the global viral video sensation broadcast on CBS’s The Late Late Show with James Corden, is now available as a format to international broadcasters.
carpool karaokeThe Carpool Karaoke segment is the most social hit ever on US late night television, with almost 600 million views on YouTube since its inception only a year ago. The show has quickly become known for attracting the world’s biggest stars, including Adele and Justin Bieber, whose Carpool Karaoke segments are currently the No 1 and No 2 most watched Late Night clips on YouTube, along with Jennifer Lopez, Stevie Wonder, Gwen Stefani, Elton John and One Direction.
In each 30- or 60-minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.
“Ever since Carpool Karaoke has aired as part of the Late Late Show, the requests for the format have been overwhelming,” said Paul Gilbert, SVP, International Formats, CBS Studios International. “International broadcasters can now leverage Carpool Karaoke’s huge digital and broadcast success for their own local viewers.”
Gabriel Miramar-Garcia
| 24 May 2016
CBS Studios International, along with Fulwell 73, has announced that Carpool Karaoke, the global viral video sensation broadcast on CBS’s The Late Late Show with James Corden, is now available as a format to international broadcasters.
carpool karaokeThe Carpool Karaoke segment is the most social hit ever on US late night television, with almost 600 million views on YouTube since its inception only a year ago. The show has quickly become known for attracting the world’s biggest stars, including Adele and Justin Bieber, whose Carpool Karaoke segments are currently the No 1 and No 2 most watched Late Night clips on YouTube, along with Jennifer Lopez, Stevie Wonder, Gwen Stefani, Elton John and One Direction.
In each 30- or 60-minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.
“Ever since Carpool Karaoke has aired as part of the Late Late Show, the requests for the format have been overwhelming,” said Paul Gilbert, SVP, International Formats, CBS Studios International. “International broadcasters can now leverage Carpool Karaoke’s huge digital and broadcast success for their own local viewers.”
