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Hotstar, Akamai prepare for surge in digital delivery of live sports
Rebecca Hawkes
| 26 May 2016
Indian video streaming platform Hotstar has renewed its partnership with Akamai to ensure delivery of forthcoming sporting events, in light of the viewing surge for 2016 ICC World T20 cricket tournament.
HotstarStar India’s digital platform Hotstar has seen 65 million downloads for its content portfolio that covers local and international drama, movies and sports. This year’s ICC World Twenty20 tournament in India registered a peak of 1.55 million concurrent video streams, and an average concurrency close to 350,000. The peak traffic for this event almost doubled from 655Gbps in 2015 to 1.3Tbps this year, according to Hotstar, which highlighted the need to ensure suitable content delivery network (CDN) services.
Akamai’s Intelligent Platform will now be used to support an expected rise in viewership for the over-the-top (OTT) video platform over the next 18 months, with the two companies currently working to deliver the Indian Premier League (IPL), which has also seen a surge in viewership over the last two seasons.
“The Internet has become an important source for accessing global sporting events, and Akamai has consistently helped deliver events of scale around the world. Hotstar is a valued partner for Akamai and one that is consistently setting new benchmarks in video streaming and live sports consumption in particular,” said Parimal Pandya, vice president, media, APJ, Akamai Technologies.
Ajit Mohan, CEO, Hotstar added: “Since the launch of Hotstar in February 2015, we have seen a ten times increase in online viewership for sporting events. Planning for concurrency in live sports is a big part of delivering an outstanding uninterrupted experience for our users and Akamai has been an instrumental partner in helping us scale numbers that are very rarely seen online globally”.
Rebecca Hawkes
| 26 May 2016
Indian video streaming platform Hotstar has renewed its partnership with Akamai to ensure delivery of forthcoming sporting events, in light of the viewing surge for 2016 ICC World T20 cricket tournament.
HotstarStar India’s digital platform Hotstar has seen 65 million downloads for its content portfolio that covers local and international drama, movies and sports. This year’s ICC World Twenty20 tournament in India registered a peak of 1.55 million concurrent video streams, and an average concurrency close to 350,000. The peak traffic for this event almost doubled from 655Gbps in 2015 to 1.3Tbps this year, according to Hotstar, which highlighted the need to ensure suitable content delivery network (CDN) services.
Akamai’s Intelligent Platform will now be used to support an expected rise in viewership for the over-the-top (OTT) video platform over the next 18 months, with the two companies currently working to deliver the Indian Premier League (IPL), which has also seen a surge in viewership over the last two seasons.
“The Internet has become an important source for accessing global sporting events, and Akamai has consistently helped deliver events of scale around the world. Hotstar is a valued partner for Akamai and one that is consistently setting new benchmarks in video streaming and live sports consumption in particular,” said Parimal Pandya, vice president, media, APJ, Akamai Technologies.
Ajit Mohan, CEO, Hotstar added: “Since the launch of Hotstar in February 2015, we have seen a ten times increase in online viewership for sporting events. Planning for concurrency in live sports is a big part of delivering an outstanding uninterrupted experience for our users and Akamai has been an instrumental partner in helping us scale numbers that are very rarely seen online globally”.
