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Toggle switches on first HbbTV service in Asia
Editor
| 04 June 2016
Toggle, Mediacorp’s bilingual OTT entertainment and lifestyle service in Singapore, has launched a new offering bringing together live broadcast TV and interactive on-demand content into a single HbbTV-based environment.
toggle 2 red button 4 June 2016Developed in partnership with Finnish interactive video firm Sofia Digital, and using the Backstage HbbTV Platform, Toggle Red Button is claimed to provide a huge leap forward in free-to-air TV viewing experience. In addition to core EPG and VOD services, the HbbTV Platform is capable of managing all types of interactive services, including companion screens, social media and interactive sports applications.
The new service offers direct access to Toggle’s catalogue of more than 12,000 hours of Mediacorp TV shows and original content along with broadcast and catch-up TV content shown in a single interface. The latter can also provide programme synopses and schedules and the ability to discover and play all the past episodes of shows content directly from the EPG, thus enhancing content discovery. It also offers curated thematic streaming channels to super serve audiences’ specific interests and in-programmed viewer engagement such as interactive contests.
“We are delighted to bring the Toggle Red Button service to our consumers,” commented Anil Nihalani, Mediacorp’s head of connected media. The service provides direct access to great entertainment on Toggle within the free-to-air TV viewing experience simply by pressing the red button on the TV remote control, without the need to switch to different sources and apps.”
Editor
| 04 June 2016
Toggle, Mediacorp’s bilingual OTT entertainment and lifestyle service in Singapore, has launched a new offering bringing together live broadcast TV and interactive on-demand content into a single HbbTV-based environment.
toggle 2 red button 4 June 2016Developed in partnership with Finnish interactive video firm Sofia Digital, and using the Backstage HbbTV Platform, Toggle Red Button is claimed to provide a huge leap forward in free-to-air TV viewing experience. In addition to core EPG and VOD services, the HbbTV Platform is capable of managing all types of interactive services, including companion screens, social media and interactive sports applications.
The new service offers direct access to Toggle’s catalogue of more than 12,000 hours of Mediacorp TV shows and original content along with broadcast and catch-up TV content shown in a single interface. The latter can also provide programme synopses and schedules and the ability to discover and play all the past episodes of shows content directly from the EPG, thus enhancing content discovery. It also offers curated thematic streaming channels to super serve audiences’ specific interests and in-programmed viewer engagement such as interactive contests.
“We are delighted to bring the Toggle Red Button service to our consumers,” commented Anil Nihalani, Mediacorp’s head of connected media. The service provides direct access to great entertainment on Toggle within the free-to-air TV viewing experience simply by pressing the red button on the TV remote control, without the need to switch to different sources and apps.”
