Accueil
Domestic broadcasters set for lion’s share of Rio Olympics boost
Juan Fernandez Gonzalez
| 11 June 2016
The Rio 2016 summer Olympics will only give Brazil a temporary financial boost, from which broadcasters will benefit the most, according to Moody’s.
In addition to some lasting infrastructure improvements ($7.1 billion has been invested), the country will see a limited boost in tax revenues, “but once the events are over, the country will wake up once again to its deepening recession,” said the Moody's Investors Service report.
Sectors set to get a big lift from the 350,000 tourists and 10,000 athletes expected in August are led by the country’s largest broadcasters, such as Globo, which will be in charge of airing all events across the country.
The company owns Brazilian live broadcasting and multi-platform rights for the Olympics until 2032. And for Rio 2016 it will even test 8K live programming in partnership with Japan’s NHK.
According to Moody’s, the influx of visitors will have positive but limited effects on Rio's tax revenues. "However, the overall impact of the games will be minimal for most corporates, consisting of short-lived sales increases and the intangible benefits of marketing exposure at the games,” said Moody's.
In addition to broadcasters, those companies seeing direct profits from Rio 2016 include card payment processors and car rental companies.
Juan Fernandez Gonzalez
| 11 June 2016
The Rio 2016 summer Olympics will only give Brazil a temporary financial boost, from which broadcasters will benefit the most, according to Moody’s.
In addition to some lasting infrastructure improvements ($7.1 billion has been invested), the country will see a limited boost in tax revenues, “but once the events are over, the country will wake up once again to its deepening recession,” said the Moody's Investors Service report.
Sectors set to get a big lift from the 350,000 tourists and 10,000 athletes expected in August are led by the country’s largest broadcasters, such as Globo, which will be in charge of airing all events across the country.
The company owns Brazilian live broadcasting and multi-platform rights for the Olympics until 2032. And for Rio 2016 it will even test 8K live programming in partnership with Japan’s NHK.
According to Moody’s, the influx of visitors will have positive but limited effects on Rio's tax revenues. "However, the overall impact of the games will be minimal for most corporates, consisting of short-lived sales increases and the intangible benefits of marketing exposure at the games,” said Moody's.
In addition to broadcasters, those companies seeing direct profits from Rio 2016 include card payment processors and car rental companies.
