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Bounce TV, Nexstar ink largest multicast deal in broadcast history
Michelle Clancy
| 16 June 2016
Nexstar Broadcasting, Mission Broadcasting and White Knight Broadcasting have inked what they call the largest multicast distribution launch in the history of broadcast television.
bouncetvThe multicast distribution deal will carry Escape, Grit, Laff and Bounce TV on 130 channel locations across 81 stations in 54 markets. It will add 42 new Escape markets, driving Escape to 85% of the United States (99 million homes); 28 new markets for Grit, putting Grit in 93% of the US’ 108 million households; 45 new Laff markets; Laff is now in 85% of the country (99 million homes); and 15 new markets for Bounce TV; Bounce TV is now in 81% of the US (94 million homes) and 92% of African-American households.
Bounce also has been renewed by Nexstar in eight other markets and by Mission in one market.
"Escape, Grit, Laff and Bounce TV are unique brands that are complementary to our stations' existing high quality, original, local news and other exclusive local and network-affiliated programming,” said Brian Jones, Nexstar EVP and co-COO. “Nexstar's top priority is serving the needs of the people and communities where we operate and with the launch of these digital multicast networks across the companies' broadcast platforms, we are delivering more exciting content to local viewers including classic and contemporary off-network sitcoms, original programming, popular movies, action series, documentaries, specials, live sports and more.”
The news comes as Nexstar prepares for its Media General acquisition with TV station divestments.
Michelle Clancy
| 16 June 2016
Nexstar Broadcasting, Mission Broadcasting and White Knight Broadcasting have inked what they call the largest multicast distribution launch in the history of broadcast television.
bouncetvThe multicast distribution deal will carry Escape, Grit, Laff and Bounce TV on 130 channel locations across 81 stations in 54 markets. It will add 42 new Escape markets, driving Escape to 85% of the United States (99 million homes); 28 new markets for Grit, putting Grit in 93% of the US’ 108 million households; 45 new Laff markets; Laff is now in 85% of the country (99 million homes); and 15 new markets for Bounce TV; Bounce TV is now in 81% of the US (94 million homes) and 92% of African-American households.
Bounce also has been renewed by Nexstar in eight other markets and by Mission in one market.
"Escape, Grit, Laff and Bounce TV are unique brands that are complementary to our stations' existing high quality, original, local news and other exclusive local and network-affiliated programming,” said Brian Jones, Nexstar EVP and co-COO. “Nexstar's top priority is serving the needs of the people and communities where we operate and with the launch of these digital multicast networks across the companies' broadcast platforms, we are delivering more exciting content to local viewers including classic and contemporary off-network sitcoms, original programming, popular movies, action series, documentaries, specials, live sports and more.”
The news comes as Nexstar prepares for its Media General acquisition with TV station divestments.
