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Optus unveils Premier League app
Rebecca Hawkes
| 20 June 2016
Australian telco Optus will launch its Optus Sport app early next month, providing football fans with up to ten channels of English Premier League match content.
optusyesSubscribers to the video streaming service will be able to download the app to Apple and Android digital devices from 4 July.
The app makes use of adaptive bitrate technology to optimise performance depending on the screen and broadband quality it detects. The developer of the backend is Norway’s Vimond, which already delivers the Premier League for Norwegian broadcaster TV2, for Reuters in the US, and for the Premier League in the UK. Vimond also works to deliver video-on-demand (VOD) with iflix in Southeast Asia.
“We looked at markets where sport is delivered over the Internet already — the US in particular with NFL, NBA and baseball. All of those sports are quite ahead of us in terms of delivering content over the Internet. We designed this from some of that discovery,” said Paul Rybicki, head of TV and content, Optus.
Alternatively, set-top box (STB) options include Yes TV by Fetch, which was made available in June; the Yes TV by Fetch Mini, which launches in July; and Apple TV. An Optus broadband service is unnecessary for Fetch Mini and Apple TV users, just a post-paid mobile service is required.
Ten channels of live and streamed content will be accessible, with live rewind and matches available on-demand as soon as the final whistle blows. In addition, a multiscreen option allows viewers to watch three or four games simultaneously with audio selected from one of them. Goals will be time-marked so that viewers can click on them to watch a replay.
The 24-hour flagship channel will offer half-time and post-match analysis, highlights, two half-hour football news bulletins each day and magazine-style content. For customers who are unable to receive an Internet service, Optus is providing a satellite option with dish and STB to deliver the 24 hour channel.
Optus recently secured broadcasting and streaming rights to the European and US legs of pre-season football tournament the International Champions Cup, which begins on 22 July. The English Premier league follows, with the new season kicking off on 13 August.
Optus holds the rights to distribute the English Premier League (EPL) in Australia for the next three seasons.
EPL coverage will be provided without charge to those customers already having plans costing $85 per month, with other football bundles available to post-paid mobile, mobile broadband and home broadband subscribers.
Rebecca Hawkes
| 20 June 2016
Australian telco Optus will launch its Optus Sport app early next month, providing football fans with up to ten channels of English Premier League match content.
optusyesSubscribers to the video streaming service will be able to download the app to Apple and Android digital devices from 4 July.
The app makes use of adaptive bitrate technology to optimise performance depending on the screen and broadband quality it detects. The developer of the backend is Norway’s Vimond, which already delivers the Premier League for Norwegian broadcaster TV2, for Reuters in the US, and for the Premier League in the UK. Vimond also works to deliver video-on-demand (VOD) with iflix in Southeast Asia.
“We looked at markets where sport is delivered over the Internet already — the US in particular with NFL, NBA and baseball. All of those sports are quite ahead of us in terms of delivering content over the Internet. We designed this from some of that discovery,” said Paul Rybicki, head of TV and content, Optus.
Alternatively, set-top box (STB) options include Yes TV by Fetch, which was made available in June; the Yes TV by Fetch Mini, which launches in July; and Apple TV. An Optus broadband service is unnecessary for Fetch Mini and Apple TV users, just a post-paid mobile service is required.
Ten channels of live and streamed content will be accessible, with live rewind and matches available on-demand as soon as the final whistle blows. In addition, a multiscreen option allows viewers to watch three or four games simultaneously with audio selected from one of them. Goals will be time-marked so that viewers can click on them to watch a replay.
The 24-hour flagship channel will offer half-time and post-match analysis, highlights, two half-hour football news bulletins each day and magazine-style content. For customers who are unable to receive an Internet service, Optus is providing a satellite option with dish and STB to deliver the 24 hour channel.
Optus recently secured broadcasting and streaming rights to the European and US legs of pre-season football tournament the International Champions Cup, which begins on 22 July. The English Premier league follows, with the new season kicking off on 13 August.
Optus holds the rights to distribute the English Premier League (EPL) in Australia for the next three seasons.
EPL coverage will be provided without charge to those customers already having plans costing $85 per month, with other football bundles available to post-paid mobile, mobile broadband and home broadband subscribers.
