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Connected TVs make big inroads in US
Michelle Clancy
| 28 June 2016
Connected TVs are used by 74% of Americans, up from 59% last year, according to Frank N Magid Associates research, which found that use of connected TVs and mobile video is increasing, especially among younger audiences.
Magid connected tvA full 42% of respondents said they now have a smart TV, up from just 25% in 2015 and 17% in 2013. But connected TV is also a function of video game consoles like the Xbox, which continue to have the highest share at 33% (up from 30% in 2015). Internet streaming devices are growing fast though (31%, up from 20% in 2015).
Meanwhile, 46% of respondents with a smartphone watched video at least once a day on the device, with heavier use among 18-34 year-olds and males. That compared to 39% watching video on a computer at least once per day, followed by tablets (30%), connected and smart TVs (18%) and gaming consoles (13%).
Respondents in the report said the top sources for paid streaming of TV shows and movies was Netflix (cited by 58%), followed by Amazon (34%), Hulu Plus (20%), HBO Now (16%), Apple TV (9%) and YouTube Red (7%). Top free sources for TV shows and movies were YouTube (40%), Hulu (20%), ABC.com (19%), CBS.com (15%) and Crackle (13%).
Michelle Clancy
| 28 June 2016
Connected TVs are used by 74% of Americans, up from 59% last year, according to Frank N Magid Associates research, which found that use of connected TVs and mobile video is increasing, especially among younger audiences.
Magid connected tvA full 42% of respondents said they now have a smart TV, up from just 25% in 2015 and 17% in 2013. But connected TV is also a function of video game consoles like the Xbox, which continue to have the highest share at 33% (up from 30% in 2015). Internet streaming devices are growing fast though (31%, up from 20% in 2015).
Meanwhile, 46% of respondents with a smartphone watched video at least once a day on the device, with heavier use among 18-34 year-olds and males. That compared to 39% watching video on a computer at least once per day, followed by tablets (30%), connected and smart TVs (18%) and gaming consoles (13%).
Respondents in the report said the top sources for paid streaming of TV shows and movies was Netflix (cited by 58%), followed by Amazon (34%), Hulu Plus (20%), HBO Now (16%), Apple TV (9%) and YouTube Red (7%). Top free sources for TV shows and movies were YouTube (40%), Hulu (20%), ABC.com (19%), CBS.com (15%) and Crackle (13%).
