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AT&T adds millennial-focused programming to the AUDIENCE Network
Michelle Clancy
| 09 July 2016
DIRECTV and U-verse TV customers can now see millennial Fullscreen content in weekly and daily segments.
jack and deedThe AT&T subsidiaries will air on Saturdays a one-hour programming block that will showcase episodes of premium Fullscreen content and other scripted originals. Prior to the deal with AUDIENCE Network, only customers with the $4.99 per month Fullscreen subscription video on demand (SVOD) service could access the shows.
Viewers who also want a quick bite of content can watch Snack on Fullscreen throughout the week. New 8 to 10-minute segments will air on Monday, Wednesday and Friday afternoons. This block will feature shorter clips with premium content from some of Fullscreen’s biggest stars.
“The best in digital-first content for millennials is coming to an even bigger stage,” said David Christopher, chief marketing officer of AT&T Entertainment Group. “It’s a natural extension of our work with Fullscreen and we’re excited to bring the worlds of mobile video and premium TV entertainment together for our customers.”
These AUDIENCE Network segments will include several shows from Fullscreen SVOD such as Jack & Dean of All Trades, Making Moves, Veitch 101, Single + Swiping, and Chad Future TV.
“Our collaboration with AT&T has been built upon our shared DNA in understanding and serving a connected generation of viewers,” said Fullscreen COO Andy Forssell.
“With AUDIENCE Network, our premium content, featuring talent and stories that are wildly popular with online audiences, joins a distinctive programming line-up from AT&T that can’t be seen anywhere else.”
Michelle Clancy
| 09 July 2016
DIRECTV and U-verse TV customers can now see millennial Fullscreen content in weekly and daily segments.
jack and deedThe AT&T subsidiaries will air on Saturdays a one-hour programming block that will showcase episodes of premium Fullscreen content and other scripted originals. Prior to the deal with AUDIENCE Network, only customers with the $4.99 per month Fullscreen subscription video on demand (SVOD) service could access the shows.
Viewers who also want a quick bite of content can watch Snack on Fullscreen throughout the week. New 8 to 10-minute segments will air on Monday, Wednesday and Friday afternoons. This block will feature shorter clips with premium content from some of Fullscreen’s biggest stars.
“The best in digital-first content for millennials is coming to an even bigger stage,” said David Christopher, chief marketing officer of AT&T Entertainment Group. “It’s a natural extension of our work with Fullscreen and we’re excited to bring the worlds of mobile video and premium TV entertainment together for our customers.”
These AUDIENCE Network segments will include several shows from Fullscreen SVOD such as Jack & Dean of All Trades, Making Moves, Veitch 101, Single + Swiping, and Chad Future TV.
“Our collaboration with AT&T has been built upon our shared DNA in understanding and serving a connected generation of viewers,” said Fullscreen COO Andy Forssell.
“With AUDIENCE Network, our premium content, featuring talent and stories that are wildly popular with online audiences, joins a distinctive programming line-up from AT&T that can’t be seen anywhere else.”
