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BT Sport brings Premier League football virtual reality to retail stores
Editor
| 23 September 2016
As part of a new trial for the company, which is aggressively developing its pay-TV offer, BT Sport is enabling fans to experience the forthcoming Premier League football clash between Chelsea and Arsenal live in virtual reality (VR).
BT EE 23 Sep 2016 minBT Sport will film the game between London’s biggest football clubs using VR cameras, and is working with LiveLike, a VR platform company that allows broadcasters and sports teams to deliver immersive viewing experiences, so that fans in four flagship London stores belonging to recently acquired EE can choose from four different viewpoints. They will also experience the game as if they are pitch-side or sitting in the crowd, watching the two clubs battle it out. VR headsets and tablets will be available in each store for fans to use during the match.
Commenting on the trial, BT Sport COO Jamie Hindhaugh, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via virtual reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”
Added EE CEO, Marc Allera: “We know that our customers love watching sport on-the-go and that’s why they love the fact they can now enjoy the BT Sport app as part of their EE plan. This fantastic VR trial of BT Sport in four flagship London stores is yet another example of the additional benefits and unique experiences our customers will enjoy now we are part of the wider BT Group.”
Editor
| 23 September 2016
As part of a new trial for the company, which is aggressively developing its pay-TV offer, BT Sport is enabling fans to experience the forthcoming Premier League football clash between Chelsea and Arsenal live in virtual reality (VR).
BT EE 23 Sep 2016 minBT Sport will film the game between London’s biggest football clubs using VR cameras, and is working with LiveLike, a VR platform company that allows broadcasters and sports teams to deliver immersive viewing experiences, so that fans in four flagship London stores belonging to recently acquired EE can choose from four different viewpoints. They will also experience the game as if they are pitch-side or sitting in the crowd, watching the two clubs battle it out. VR headsets and tablets will be available in each store for fans to use during the match.
Commenting on the trial, BT Sport COO Jamie Hindhaugh, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via virtual reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”
Added EE CEO, Marc Allera: “We know that our customers love watching sport on-the-go and that’s why they love the fact they can now enjoy the BT Sport app as part of their EE plan. This fantastic VR trial of BT Sport in four flagship London stores is yet another example of the additional benefits and unique experiences our customers will enjoy now we are part of the wider BT Group.”
