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DishLATINO adds ESPN HD ahead of Super Bowl
Juan Fernandez Gonzalez
| 05 February 2016
Just ahead of ESPN Deportes’ first Super Bowl telecast in Spanish, DishLATINO has announced that it will deliver the ESPN Deportes HD feed.
“By offering ESPN Deportes in HD to DishLATINO customers, we are addressing demand to increase HD penetration of Spanish-language sports networks to a growing Hispanic fan base,” said Sean Breen, senior VP, affiliate sales, Disney & ESPN Media Networks. “Today's launch is yet another example of how we are working closely with our distributors to add value to their customers' pay TV subscriptions.”
To complement the live Super Bowl 50 telecast, the rights of which were sold by CBS, ESPN Deportes is presenting comprehensive, week-long multimedia coverage. The line-up on Super Bowl Sunday will feature Spanish-language coverage leading up to the game, including a 90-minute pre-game special and a post-game show.
“We are always looking for ways to enrich our customers' experience, and the addition of ESPN Deportes in HD helps bring to life some of the biggest events in sports,” said Alfredo Rodriguez, vice president of DishLATINO. “The Super Bowl is the perfect way to kick-off this programming, delivering Spanish-language, HD coverage of American football’s biggest night.”
Juan Fernandez Gonzalez
| 05 February 2016
Just ahead of ESPN Deportes’ first Super Bowl telecast in Spanish, DishLATINO has announced that it will deliver the ESPN Deportes HD feed.
“By offering ESPN Deportes in HD to DishLATINO customers, we are addressing demand to increase HD penetration of Spanish-language sports networks to a growing Hispanic fan base,” said Sean Breen, senior VP, affiliate sales, Disney & ESPN Media Networks. “Today's launch is yet another example of how we are working closely with our distributors to add value to their customers' pay TV subscriptions.”
To complement the live Super Bowl 50 telecast, the rights of which were sold by CBS, ESPN Deportes is presenting comprehensive, week-long multimedia coverage. The line-up on Super Bowl Sunday will feature Spanish-language coverage leading up to the game, including a 90-minute pre-game special and a post-game show.
“We are always looking for ways to enrich our customers' experience, and the addition of ESPN Deportes in HD helps bring to life some of the biggest events in sports,” said Alfredo Rodriguez, vice president of DishLATINO. “The Super Bowl is the perfect way to kick-off this programming, delivering Spanish-language, HD coverage of American football’s biggest night.”
