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Telestream to debut multiscreen bitrate optimisation
Michelle Clancy
| 17 February 2016
Telestream is prepping the debut of an adaptive bitrate (ABR) optimisation feature for its flagship platform.
ABR Optimize for Telestream Vantage is attributed with being able to achieve real-world bandwidth reductions of 25-40%. The company reports that the enhancement represents a quantum progression in Vantage’s multiscreen over-the-top (OTT) distribution capabilities, aimed at content owners, producers and distributors looking to package, monetise and distribute their media over multiple delivery networks.
In the world of multiscreen media delivery, content delivery network (CDN) costs are a significant issue for broadcasters. Whilst traditionally they are used to fixed distribution costs, irrespective of viewing audience, this is not the case when distributing via CDN. These distribution partners charge on a per-bit, per-viewer basis, so the more multiscreen viewers, the higher the cost of distribution. Therefore, the ability of a product to produce high quality images at lower bit rates is a major consideration.
At the same time, numerous studies indicate a direct correlation between quality of the image (both in terms of spatial resolution and motion representation) and viewer retention. Today, viewers are not content to view postage-sized images running at 15 frames per second, and will not wait while the player buffers sufficient frames to restart the playback process.
“In today’s competitive viewing environment, broadcasters and service providers live or die according to their ability to provide the best looking content on the broadest range of devices,” said Paul Turner, VP of enterprise product management at Telestream. “And there is an entirely different business model which sees OTT distribution increase in line with audiences. Vantage ABR Optimize provides users with a real competitive advantage – significant CDN savings reinforced by the best moving image quality, all the time, on every device.”
Michelle Clancy
| 17 February 2016
Telestream is prepping the debut of an adaptive bitrate (ABR) optimisation feature for its flagship platform.
ABR Optimize for Telestream Vantage is attributed with being able to achieve real-world bandwidth reductions of 25-40%. The company reports that the enhancement represents a quantum progression in Vantage’s multiscreen over-the-top (OTT) distribution capabilities, aimed at content owners, producers and distributors looking to package, monetise and distribute their media over multiple delivery networks.
In the world of multiscreen media delivery, content delivery network (CDN) costs are a significant issue for broadcasters. Whilst traditionally they are used to fixed distribution costs, irrespective of viewing audience, this is not the case when distributing via CDN. These distribution partners charge on a per-bit, per-viewer basis, so the more multiscreen viewers, the higher the cost of distribution. Therefore, the ability of a product to produce high quality images at lower bit rates is a major consideration.
At the same time, numerous studies indicate a direct correlation between quality of the image (both in terms of spatial resolution and motion representation) and viewer retention. Today, viewers are not content to view postage-sized images running at 15 frames per second, and will not wait while the player buffers sufficient frames to restart the playback process.
“In today’s competitive viewing environment, broadcasters and service providers live or die according to their ability to provide the best looking content on the broadest range of devices,” said Paul Turner, VP of enterprise product management at Telestream. “And there is an entirely different business model which sees OTT distribution increase in line with audiences. Vantage ABR Optimize provides users with a real competitive advantage – significant CDN savings reinforced by the best moving image quality, all the time, on every device.”
