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Yahoo sports teams with NHL for on-demand premium content
Joseph O'Halloran
| 11 March 2016
Yahoo and the US National Hockey League (NHL) have forged a strategic alliance to deliver premium sports content to users of the Yahoo Sports online video-on-demand (VOD) service.
The companies say that with no cable or authentication required, their partnership will offer new opportunities for advertisers to connect with fans who will be able to access live, out-of-market NHL games for free on Yahoo, throughout the week, with no cable subscription or authentication required. Yahoo will offer unique advertising opportunities for brands to connect with their audiences, alongside and within this live and on-demand sports content.
From 11 March Yahoo Sports will live stream an NHL Game of the Day to hockey fans in the US up to four days a week, along with delivering in-game highlights for each game. This is in addition to the Wednesday and Sunday national NHL games currently promoted by Yahoo to its fans in partnership with NBC Sports Group. Yahoo will also provide condensed games, Best of the Day and Best of the Week top plays and postgame highlights. Yahoo Sports also will continue to bring fantasy hockey highlights and its season-long game to fans around the world. Yahoo is also introducing new video advertising opportunities that will run within commercial breaks during the live streams of live sporting events, which includes NHL and MLB games.
“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, VP, media partnerships at Yahoo. “We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content, including Yahoo/MLB’s Game of the Day, Yahoo/NBC Sports content and our recently announced deal with the PGA TOUR.”
Joseph O'Halloran
| 11 March 2016
Yahoo and the US National Hockey League (NHL) have forged a strategic alliance to deliver premium sports content to users of the Yahoo Sports online video-on-demand (VOD) service.
The companies say that with no cable or authentication required, their partnership will offer new opportunities for advertisers to connect with fans who will be able to access live, out-of-market NHL games for free on Yahoo, throughout the week, with no cable subscription or authentication required. Yahoo will offer unique advertising opportunities for brands to connect with their audiences, alongside and within this live and on-demand sports content.
From 11 March Yahoo Sports will live stream an NHL Game of the Day to hockey fans in the US up to four days a week, along with delivering in-game highlights for each game. This is in addition to the Wednesday and Sunday national NHL games currently promoted by Yahoo to its fans in partnership with NBC Sports Group. Yahoo will also provide condensed games, Best of the Day and Best of the Week top plays and postgame highlights. Yahoo Sports also will continue to bring fantasy hockey highlights and its season-long game to fans around the world. Yahoo is also introducing new video advertising opportunities that will run within commercial breaks during the live streams of live sporting events, which includes NHL and MLB games.
“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, VP, media partnerships at Yahoo. “We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content, including Yahoo/MLB’s Game of the Day, Yahoo/NBC Sports content and our recently announced deal with the PGA TOUR.”
