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SPN adds AsiaSat capacity for channel expansion
Rebecca Hawkes
| 23 March 2016
Hong Kong-based AsiaSat has sealed a multi-year satellite capacity deal with Sony Pictures Networks (SPN) to aid the Indian broadcaster’s expansion plans.
From April 2016, the C-band transponder on AsiaSat 7 will provide SPN (formerly Multi Screen Media) with capacity to support both its existing and future standard and high definition (HD) pay-TV offering in India.
“As we continue to expand our TV channel offerings, availability of transponder space is a critical requirement. Our partnership with AsiaSat enables us to expand our reach into the Indian sub-continent delivering quality programming to our diverse audiences. We look forward to working closely with AsiaSat to deliver our industry-leading TV services to more viewers across this dynamic TV market,” said Humsa Dhir, senior vice president & head, PR & corporate communications, Sony Pictures Networks India.
Philip Balaam, vice president of sales and business development, AsiaSat added: “We are especially delighted to have forged this new partnership ... On AsiaSat 7, SPN enjoys instantaneous access to all cable operators big and small and pay-TV platforms across the country and in the Indian sub-continent. SPN’s comprehensive entertainment programming is a strong addition to the TV service offerings on our platform.”
Rebecca Hawkes
| 23 March 2016
Hong Kong-based AsiaSat has sealed a multi-year satellite capacity deal with Sony Pictures Networks (SPN) to aid the Indian broadcaster’s expansion plans.
From April 2016, the C-band transponder on AsiaSat 7 will provide SPN (formerly Multi Screen Media) with capacity to support both its existing and future standard and high definition (HD) pay-TV offering in India.
“As we continue to expand our TV channel offerings, availability of transponder space is a critical requirement. Our partnership with AsiaSat enables us to expand our reach into the Indian sub-continent delivering quality programming to our diverse audiences. We look forward to working closely with AsiaSat to deliver our industry-leading TV services to more viewers across this dynamic TV market,” said Humsa Dhir, senior vice president & head, PR & corporate communications, Sony Pictures Networks India.
Philip Balaam, vice president of sales and business development, AsiaSat added: “We are especially delighted to have forged this new partnership ... On AsiaSat 7, SPN enjoys instantaneous access to all cable operators big and small and pay-TV platforms across the country and in the Indian sub-continent. SPN’s comprehensive entertainment programming is a strong addition to the TV service offerings on our platform.”
