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Playboy announces first original streaming video push
Michelle Clancy
| 24 May 2016
Following the launch of a revamped website and momentum surrounding its recently redesigned magazine, Playboy has introduced a mix of original digital video offerings.
playboyDebuting this summer on Playboy.com will be the company’s first foray into streaming video, with the 63-year old iconic Playboy brand focusing on a comprehensive 360° vision for ‘the good life’ – a blueprint on everything from entertainment and travel, to food and drinks, to nightlife and style, to gaming and technology, to humour – and, of course, sex. The new magazine format has eliminated nudes (starting with this year’s Kate Moss cover), but no word on if the videos will follow suit.
“For decades, Playboy has been a platform for expression and creativity – a catalyst for progress,” said Scott Flanders, CEO, Playboy Enterprises. “We've often been an advocate and an activist – a proponent of individual freedom. We have always pushed the boundaries of imagination, we're an aspirational brand and have been a vanguard for exploration, all the while giving a voice to provocative opinions. Now, with the debut of our original video slate, we're continuing to usher in a new era of Playboy. And we're just getting started.”
Playboy has also announced the formation of Playboy Studios, the company's in-house branded content studio, which will be headed up by Playboy magazine's deputy editor and resident style expert, Hugh Garvey.
Nothing has been more exciting than leading this content transformation at Playboy,” said Cory Jones, chief content officer, Playboy Enterprises. "The slate of original video programming we have introduced reflects our authoritative voice, advising and entertaining men. We have never had a bigger audience at Playboy and we are all very eager to introduce them to this incredible collection of new franchises.”
Playboy's chief digital officer, Phillip Morelock, added, “As a top ten social media publisher, Playboy is one of the most digitally engaged media brands available to advertisers. The introduction of this ambitious slate of original video programming and the formation of Playboy Studios are the next steps in building a comprehensive platform for advertisers that enables them to tap directly into the lives of young, ambitious men and women – wherever and however they consume our content.”
Michelle Clancy
| 24 May 2016
Following the launch of a revamped website and momentum surrounding its recently redesigned magazine, Playboy has introduced a mix of original digital video offerings.
playboyDebuting this summer on Playboy.com will be the company’s first foray into streaming video, with the 63-year old iconic Playboy brand focusing on a comprehensive 360° vision for ‘the good life’ – a blueprint on everything from entertainment and travel, to food and drinks, to nightlife and style, to gaming and technology, to humour – and, of course, sex. The new magazine format has eliminated nudes (starting with this year’s Kate Moss cover), but no word on if the videos will follow suit.
“For decades, Playboy has been a platform for expression and creativity – a catalyst for progress,” said Scott Flanders, CEO, Playboy Enterprises. “We've often been an advocate and an activist – a proponent of individual freedom. We have always pushed the boundaries of imagination, we're an aspirational brand and have been a vanguard for exploration, all the while giving a voice to provocative opinions. Now, with the debut of our original video slate, we're continuing to usher in a new era of Playboy. And we're just getting started.”
Playboy has also announced the formation of Playboy Studios, the company's in-house branded content studio, which will be headed up by Playboy magazine's deputy editor and resident style expert, Hugh Garvey.
Nothing has been more exciting than leading this content transformation at Playboy,” said Cory Jones, chief content officer, Playboy Enterprises. "The slate of original video programming we have introduced reflects our authoritative voice, advising and entertaining men. We have never had a bigger audience at Playboy and we are all very eager to introduce them to this incredible collection of new franchises.”
Playboy's chief digital officer, Phillip Morelock, added, “As a top ten social media publisher, Playboy is one of the most digitally engaged media brands available to advertisers. The introduction of this ambitious slate of original video programming and the formation of Playboy Studios are the next steps in building a comprehensive platform for advertisers that enables them to tap directly into the lives of young, ambitious men and women – wherever and however they consume our content.”
