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Univision, Lexus team up for Copa America
Juan Fernandez Gonzalez
| 06 June 2016
Univision Deportes is partnering with Lexus to deliver comprehensive football analysis during the Copa America Centenario.
univision lexusA branded sector on UnivisionDeportes.com will host detailed Lexus Power Rankings of all the teams and players in the tournament and additional content including on-demand videos and performance and trend analysis by the Zona Técnica team.
In addition to real-time rankings, the section will host editorial content and highlights of key Copa America Centenario matches. Analysis content will include cutting-edge video, qualitative articles and slideshows.
“Copa America Centenario is the biggest event happening in football this year,” said Carlos Deschapelles, EVP, multimedia & sports sales, Univision Communications Inc. “We are pleased to partner with Lexus to deliver to soccer fans in-depth analysis of this historic tournament at a level of precision that has never before been seen in the history of the sport in the US.”
The Lexus section will be available both as a responsive website and as a feature in the Univision Deportes mobile app.
For its centennial anniversary, Copa America is being held in the US for the first time. The tournament, which kicked off on 3 June, will see 32 matches aired across Univision Deportes’ networks.
R
Juan Fernandez Gonzalez
| 06 June 2016
Univision Deportes is partnering with Lexus to deliver comprehensive football analysis during the Copa America Centenario.
univision lexusA branded sector on UnivisionDeportes.com will host detailed Lexus Power Rankings of all the teams and players in the tournament and additional content including on-demand videos and performance and trend analysis by the Zona Técnica team.
In addition to real-time rankings, the section will host editorial content and highlights of key Copa America Centenario matches. Analysis content will include cutting-edge video, qualitative articles and slideshows.
“Copa America Centenario is the biggest event happening in football this year,” said Carlos Deschapelles, EVP, multimedia & sports sales, Univision Communications Inc. “We are pleased to partner with Lexus to deliver to soccer fans in-depth analysis of this historic tournament at a level of precision that has never before been seen in the history of the sport in the US.”
The Lexus section will be available both as a responsive website and as a feature in the Univision Deportes mobile app.
For its centennial anniversary, Copa America is being held in the US for the first time. The tournament, which kicked off on 3 June, will see 32 matches aired across Univision Deportes’ networks.
R
