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SKO selects Kantar for online TV and video campaign reporting in Netherlands
Joseph O'Halloran
| 15 June 2016
Working in partnership with Kantar Media, The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now reporting online TV ratings data for campaigns and commercials.
SKo 15 June 2016Kantar says that SKO is the first TV currency in the world to deliver reach and GRP’s for advertising campaigns and commercials beyond the main screen. Its total video integration model enables advertisers and agencies to monetise and measure audiences across all TV and video. Data is now being released to the market, initially from RTL, SBS, STER, Sanoma and Disney. Programme data has been delivered daily since early January 2016.
The campaign data forms part of SKO’s Video Data Integration Model integrating data sources for all television viewing. A Total Video rating, fusing extended TV ratings with existing data and measurement of online video campaigns, is in development and scheduled for launch later in 2016.
Commented SKO managing director Bas de Vos: “We are delighted in our progress to deliver a complete view of TV and video audiences. The hybrid model developed by Kantar Media enables our clients to make more informed decisions on the performance of their campaigns, whilst maintaining a transparent, industry-accredited ratings currency for TV in the marketplace.”
“Hybrid approaches to measurement are fast becoming the chosen route in many of the markets we operate in across the world,” commented Kantar Media CEO and chairman Andy Brown. “Our blueprint for audience measurement firmly places high quality data integration and high quality panels at the centre to deliver total video. We are proud to be breaking new ground with SKO to deliver a complete view of TV and video consumption.”
Joseph O'Halloran
| 15 June 2016
Working in partnership with Kantar Media, The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now reporting online TV ratings data for campaigns and commercials.
SKo 15 June 2016Kantar says that SKO is the first TV currency in the world to deliver reach and GRP’s for advertising campaigns and commercials beyond the main screen. Its total video integration model enables advertisers and agencies to monetise and measure audiences across all TV and video. Data is now being released to the market, initially from RTL, SBS, STER, Sanoma and Disney. Programme data has been delivered daily since early January 2016.
The campaign data forms part of SKO’s Video Data Integration Model integrating data sources for all television viewing. A Total Video rating, fusing extended TV ratings with existing data and measurement of online video campaigns, is in development and scheduled for launch later in 2016.
Commented SKO managing director Bas de Vos: “We are delighted in our progress to deliver a complete view of TV and video audiences. The hybrid model developed by Kantar Media enables our clients to make more informed decisions on the performance of their campaigns, whilst maintaining a transparent, industry-accredited ratings currency for TV in the marketplace.”
“Hybrid approaches to measurement are fast becoming the chosen route in many of the markets we operate in across the world,” commented Kantar Media CEO and chairman Andy Brown. “Our blueprint for audience measurement firmly places high quality data integration and high quality panels at the centre to deliver total video. We are proud to be breaking new ground with SKO to deliver a complete view of TV and video consumption.”
