Univision yields online video platform for millennials

   Juan Fernandez Gonzalez
   | 04 December 2015

Univision Digital has launched Udisea, a new online video platform and YouTube channel targeting Spanish-speaking millennials.

The platform will be accessible through Univision.com and YouTube, and will also showcase live content across Facebook and Instagram.

Udisea will feature short-form video content developed for Univision, including original Web series and various types of scripted entertainment formats in Spanish, such as the romantic comedy, Tenemos Que Hablar (We Need to Talk), which premiered in October 2015 and has generated more than two million views across Univision.com, YouTube and Facebook.

“Hispanics and multicultural millennials over-index in the consumption of digital, mobile and social content, and our research shows that more than half of Univision users are going online to view videos that are different from what they see on TV,” said Isaac Lee, chief news and digital officer for Univision Communications and CEO of Fusion.

Udisea is the latest addition to Univision's portfolio of digital properties targeted to millennial, multicultural audiences, which includes Fusion, El Rey Network, Flama and The Root.