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TV fare trumps films for home viewing
Michelle Clancy
| 29 July 2016
Trad TV continues to assert is dominance, as a Miner & Co Studio survey shows that almost three-quarters of consumers would choose TV over watching films at home.
miner co72% of respondents said TV shows rule, while 67% said they are streaming their favourite TV shows instead of reading.
“For the past few years, streaming has tended to drown out conversations about broadcast and cable and it continues to gain strength as a preferred platform for viewing,” said Robert Miner, president, Miner & Co. “But the investment in quality scripted across the board has, at least for now, captured viewers’ attention across all options – broadcast, cable and streaming. The choice, convenience and control of streaming will continue to hold very high appeal but content is key – especially in attracting and retaining viewers.”
Streaming and cable scored the highest for delivering television; 87% of respondents said that the Netflix and Amazons of the world are ‘very’ or ‘somewhat’ reliable sources for it; the identical percentage said the same for cable. Broadcast networks came in at 86%, and premium cable scored 83%.
“Peak TV isn’t just a benefit for the TV audience, the greater investment in quality scripted shows is key to the survival of broadcast, cable and streaming content providers,” Miner said.
The results follow study findings that show that millennials watch more TV than any other type of content.
Michelle Clancy
| 29 July 2016
Trad TV continues to assert is dominance, as a Miner & Co Studio survey shows that almost three-quarters of consumers would choose TV over watching films at home.
miner co72% of respondents said TV shows rule, while 67% said they are streaming their favourite TV shows instead of reading.
“For the past few years, streaming has tended to drown out conversations about broadcast and cable and it continues to gain strength as a preferred platform for viewing,” said Robert Miner, president, Miner & Co. “But the investment in quality scripted across the board has, at least for now, captured viewers’ attention across all options – broadcast, cable and streaming. The choice, convenience and control of streaming will continue to hold very high appeal but content is key – especially in attracting and retaining viewers.”
Streaming and cable scored the highest for delivering television; 87% of respondents said that the Netflix and Amazons of the world are ‘very’ or ‘somewhat’ reliable sources for it; the identical percentage said the same for cable. Broadcast networks came in at 86%, and premium cable scored 83%.
“Peak TV isn’t just a benefit for the TV audience, the greater investment in quality scripted shows is key to the survival of broadcast, cable and streaming content providers,” Miner said.
The results follow study findings that show that millennials watch more TV than any other type of content.
