Accueil
Yahlive claims Farsi satellite leadership
Editor
| 21 March 2016
Ipsos Connect research has revealed Yahlive to be the most popular satellite broadcast provider across the key Farsi-speaking viewing segment in the Middle East and South West Asia.
The survey was based on a sample consisting of people aged 15 years and older, who are free-to-air TV, pay-TV and online TV viewers, and watch TV at least three days a week.
The top-line figure found that the number of Farsi direct-to-home (DTH) viewers had risen across the sample region by 75% from 16 million in 2014 to 28 million in 2015.
Yahlive’s share of this market increased from 20% to 34% between 2014 and 2015 amongst the wider Farsi-speaking communities in multiple markets including Tajikistan, Afghanistan, Kurdistan and the UAE. With respect to satellite users, Yahlive’s share increased from 27% to 49% during the year within the Farsi-speaking community. The total number of viewers of Farsi content over DTH terrestrial networks grew by approximately 45% between 2014 and 2015 from just over 26 million to 37 million.
Yahlive also saw a retention rate of 88% across Farsi-speaking communities, which, claimed the company, reflected ‘wide-spread loyalty and delight’ with programming. The research found that 54% of respondents who were asked why they had chosen Yahlive as their satellite broadcast provider within the Farsi community answered that it was because of programme content.
“The show of loyalty for Yahlive programming is the highest in the industry, and this remarkable performance is directly linked to our efforts to deliver premium content that people want to watch time and again,” said Yahlive chief operating officer Ammar Baranbo commenting on the research. “The reliability of our broadcast also works in our favour with respect to winning followers as does our customer focus. For a community limited by the relatively small number of terrestrial Farsi language channels, satellite broadcasters pick up much of the responsibility for providing truly differentiated and compelling viewing content.”
Editor
| 21 March 2016
Ipsos Connect research has revealed Yahlive to be the most popular satellite broadcast provider across the key Farsi-speaking viewing segment in the Middle East and South West Asia.
The survey was based on a sample consisting of people aged 15 years and older, who are free-to-air TV, pay-TV and online TV viewers, and watch TV at least three days a week.
The top-line figure found that the number of Farsi direct-to-home (DTH) viewers had risen across the sample region by 75% from 16 million in 2014 to 28 million in 2015.
Yahlive’s share of this market increased from 20% to 34% between 2014 and 2015 amongst the wider Farsi-speaking communities in multiple markets including Tajikistan, Afghanistan, Kurdistan and the UAE. With respect to satellite users, Yahlive’s share increased from 27% to 49% during the year within the Farsi-speaking community. The total number of viewers of Farsi content over DTH terrestrial networks grew by approximately 45% between 2014 and 2015 from just over 26 million to 37 million.
Yahlive also saw a retention rate of 88% across Farsi-speaking communities, which, claimed the company, reflected ‘wide-spread loyalty and delight’ with programming. The research found that 54% of respondents who were asked why they had chosen Yahlive as their satellite broadcast provider within the Farsi community answered that it was because of programme content.
“The show of loyalty for Yahlive programming is the highest in the industry, and this remarkable performance is directly linked to our efforts to deliver premium content that people want to watch time and again,” said Yahlive chief operating officer Ammar Baranbo commenting on the research. “The reliability of our broadcast also works in our favour with respect to winning followers as does our customer focus. For a community limited by the relatively small number of terrestrial Farsi language channels, satellite broadcasters pick up much of the responsibility for providing truly differentiated and compelling viewing content.”
