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ZEEL secures content with forensic watermarking
Rebecca Hawkes
| 06 July 2016
Indian media giant Zee Entertainment Enterprises (ZEEL) is deploying forensic watermarking technology from NexGuard at its Mumbai facilities to protect its content around the world.
ZEEL logo
“Online piracy in India and worldwide is indeed a major threat for the overall media and entertainment industry. With peer-2-peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset – our content,” said Sunil Buch, chief business officer, ZEEL.
“Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security by many folds, and above all, it acts as a powerful deterrent against piracy.”
ZEEL has a bouquet of 33 domestic and 38 international channels, reaching over one billion viewers worldwide.
Harrie Tholen, managing director, NexGuard added: “ZEEL’s content and channels are among the most popular in India and worldwide. With a global audience and very valuable assets at play, it was crucial for ZEEL to deter piracy and act quickly if it does take place. We are proud to be involved in helping ZEEL safeguard revenues through deterring piracy .”
India, which creates 1,000 original productions every year, ranks fourth among English-speaking countries for piracy according to the Motion Picture Distributors Associations (India). Content producers and distributors can suffer significant revenue loss from piracy.
The NexGuard watermarking, through plug ins for transcoders, provides a unique identifier for content in post-production, so its worldwide distribution is traceable and secure before it is aired.
NexGuard technology for 4K/UHD is also commercially available and HDR support is under testing by the Hollywood studios.
Rebecca Hawkes
| 06 July 2016
Indian media giant Zee Entertainment Enterprises (ZEEL) is deploying forensic watermarking technology from NexGuard at its Mumbai facilities to protect its content around the world.
ZEEL logo
“Online piracy in India and worldwide is indeed a major threat for the overall media and entertainment industry. With peer-2-peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset – our content,” said Sunil Buch, chief business officer, ZEEL.
“Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security by many folds, and above all, it acts as a powerful deterrent against piracy.”
ZEEL has a bouquet of 33 domestic and 38 international channels, reaching over one billion viewers worldwide.
Harrie Tholen, managing director, NexGuard added: “ZEEL’s content and channels are among the most popular in India and worldwide. With a global audience and very valuable assets at play, it was crucial for ZEEL to deter piracy and act quickly if it does take place. We are proud to be involved in helping ZEEL safeguard revenues through deterring piracy .”
India, which creates 1,000 original productions every year, ranks fourth among English-speaking countries for piracy according to the Motion Picture Distributors Associations (India). Content producers and distributors can suffer significant revenue loss from piracy.
The NexGuard watermarking, through plug ins for transcoders, provides a unique identifier for content in post-production, so its worldwide distribution is traceable and secure before it is aired.
NexGuard technology for 4K/UHD is also commercially available and HDR support is under testing by the Hollywood studios.
