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NFL, FOX Deportes ink ‘historic’ partnership
Editor | 28-11-2013
Celebrating Thanksgiving, the leading US Latino sports brand FOX Deportes has announced that it is to become the first US Spanish-language network to broadcast a Super Bowl.
The partnership between the broadcaster and the NFL will aim to tap into what the partners believe is a rapidly growing Hispanic football fan base.
Under the terms of the deal, FOX Deportes will broadcast a series of NFL games, beginning 28 November 2013, through the 2014 season. The line-up includes the game’s grand finale Super Bowl XLVIII and expands for the 2014 season to include FOX's national preseason games, Thanksgiving and postseason games. All NFL games on FOX continue to be available in Spanish via SAP (secondary audio programme).
FOX Deportes will also Impacto NFL, a weekly 30-minute NFL show, produce one-of-a-kind live pregame shows, and air special NFL segments on its leading news programme, Central FOX.
"We are extremely pleased about our new agreement with the NFL," commented Jeff Krolik, president, FOX Sports Regional Networks. "Being the first US Spanish-language network to broadcast the Super Bowl is a testament to our continuous efforts to strengthen our programming, and further solidify FOX Deportes as the leader in the Latino sports space."
Editor | 28-11-2013
Celebrating Thanksgiving, the leading US Latino sports brand FOX Deportes has announced that it is to become the first US Spanish-language network to broadcast a Super Bowl.
The partnership between the broadcaster and the NFL will aim to tap into what the partners believe is a rapidly growing Hispanic football fan base.
Under the terms of the deal, FOX Deportes will broadcast a series of NFL games, beginning 28 November 2013, through the 2014 season. The line-up includes the game’s grand finale Super Bowl XLVIII and expands for the 2014 season to include FOX's national preseason games, Thanksgiving and postseason games. All NFL games on FOX continue to be available in Spanish via SAP (secondary audio programme).
FOX Deportes will also Impacto NFL, a weekly 30-minute NFL show, produce one-of-a-kind live pregame shows, and air special NFL segments on its leading news programme, Central FOX.
"We are extremely pleased about our new agreement with the NFL," commented Jeff Krolik, president, FOX Sports Regional Networks. "Being the first US Spanish-language network to broadcast the Super Bowl is a testament to our continuous efforts to strengthen our programming, and further solidify FOX Deportes as the leader in the Latino sports space."
